New data set aims to quantify benefits for regional tourism.
The Minister for Tourism and Hospitality Matt Doocey recently announced that Business Events Industry Aotearoa (BEIA) will receive funding from the Tourism Data Partnership Fund. The initiative, worth $100,000, aims to analyse the economic impact of multiday business events on New Zealand's economy. This research will measure attendees' personal expenditure and the effect of extended stays in regional areas.
According to Mr Doocey, 83% of international business delegates arrived during the off-peak period between March and November last year, highlighting the potential for business events to grow the tourism sector's value. The data will provide crucial insights for informed decision-making, shaping the future of New Zealand's visitor economy.
The Tourism Data Leadership Group, a sector-led initiative, is facilitating consistent and reliable tourism data collection. The funding was approved by Minister Doocey in July as part of the group's strategic business plan. The Ministry of Business, Innovation and Employment will process further applications for the fund, with outcomes to be announced in due course.